Opinion: high increase in pageviews, low increase in ad clicks

Giganews Newsgroups
Subject: Opinion: high increase in pageviews, low increase in ad clicks
Posted by:  Jason C (jwcarlt…@gmail.com)
Date: Fri, 10 Feb 2012

I've been running a targeted PPC ad on Facebook for a few days, linking to my own PPC ad-driven site. On my end, I look at the overall pageviews to determine whether the campaign is a success; generally speaking, more pageviews = more ad revenue.

Before the campaign, my site will have an average of 150,000 pageviews a day, and 200 ad clicks.

While running the campaign, I've increased to almost 400,000 pageviews, which I would normally consider a great success. But, I'm only getting an average of 275 ad clicks.

That's an increase in pageviews of 266%, but an increase in ad clicks of only 37%. At 400,000 pageviews, I would expect closer to 530 clicks.

What would you guys think? The ad is pretty strongly targeted to my demographic, so I can't imagine that I'm getting THAT many people to click through, look at 10-15 pages, and then just bail without interacting or clicking on any of the ads.

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