Penetration testing utilities (e.g. McAfee Secure) ==> do logos increase B2C site conversion rates?

Giganews Newsgroups
Subject: Penetration testing utilities (e.g. McAfee Secure) ==> do logos increase B2C site conversion rates?
Posted by:  ship (shiph…@gmail.com)
Date: Tue, 7 Feb 2012

Hi

Do any of you guys use automated penetration testing tools like McAfee
Secure ?

Background
We used to use something called HackerSafe, which then became called
ScanAlert.com, and now it seems it's called McAfee Secure. We have
stopped paying for it because it was too expensive for a small company
like us. But I am now worried that we might be leaving ourselves
vulnerable...

- Do you think they perform a valuable/critical function - and if so
is it really worth the money?

- Do you find that in practise that the displaying the logo really
does re-assure customers and that it increases conversion rates?

With thanks

John
John Smith

P.S. My client is UK based B2C retailer.

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