|Subject:||Penetration testing utilities (e.g. McAfee Secure) ==> do logos increase B2C site conversion rates?|
|Posted by:||ship (shiph…@gmail.com)|
|Date:||Tue, 7 Feb 2012|
Do any of you guys use automated penetration testing tools like McAfee
We used to use something called HackerSafe, which then became called
ScanAlert.com, and now it seems it's called McAfee Secure. We have
stopped paying for it because it was too expensive for a small company
like us. But I am now worried that we might be leaving ourselves
- Do you think they perform a valuable/critical function - and if so
is it really worth the money?
- Do you find that in practise that the displaying the logo really
does re-assure customers and that it increases conversion rates?
P.S. My client is UK based B2C retailer.