|Subject:||Domain Name / Corporate Name thoughts|
|Posted by:||Jason C (jwcarlt…@gmail.com)|
|Date:||Wed, 1 Feb 2012|
I've kind of touched on this topic a few times in the last few months. I ha=
ve a corporate structure that is now almost 11 years old, and has grown fro=
m a single website covering one concept to 40 websites covering 40 similar,=
but different, concepts.
I don't intend to give too much info on it here, but a way to explain it mi=
ght be to think of automobiles, with a site for Chevy, a site for Pontiac, =
a site for Ford, etc. These 40 sites have all grown somewhat independently =
of one another, although it's well known that they are together.
(If you do know who I am, please don't post it.)
As my company has grown, I need a more marketable corporate name. Something=
that I can put on billboards, magazines, etc, statewide, and just market t=
he corporation instead of each site independently. Example: instead of adve=
rtising "MyChevy.com" independent of "MyPontiac.com", I'd rather be able to=
advertise "MyCar.com" or "MyAuto.com" that would then let the visitor sele=
ct where he wants to go.
The domain that I really need is owned by a guy that originally registered =
the .com, .net, and .org in 1997 (a few years before I started the business=
), and has never used them for anything. The sites just give a server error=
, and as far as I can tell, he doesn't even use them for email. I've emaile=
d him numerous times to discuss buying them (even sent him a message on Fac=
ebook), but he has never replied. The .com actually expired on Jan 25, and =
I was stoked that I might get to buy it... but then he renewed it yesterday=
until 2017. ARGH!
This is really holding me back from moving the company forward. I've bought=
several domains that kinda work, but aren't ideal; these aren't the domain=
s, but keeping with the earlier example, think MyCar.co (without the "m"), =
MyCarNetwork.com, MyCarInc.com, and a few others. None of them are great, b=
ut after 3 years, I haven't been able to come up with ANY variation that wo=
uld market well.
Considering the 11 years of marketing each site individually that begins wi=
th "My", I really have to keep that at the beginning of the corporate name.=
And I've tried every variation I can think of for the second part of the n=
ame with no luck, unless I add a suffix like "Inc" or "Network", which just=
So, what would you guys do? Let the company continue to sit stagnant in the=
hopes that something genius might come along one day? Or push forward with=
one of the variations?
If you would push forward with a variation, would you choose MyCar.co, MyCa=
rNetwork.com, MyCarInc.com, or something else?