|Subject:||Google Adwords - how come *nobody* appears to be bidding for certain popular searches?|
|Posted by:||ship (shiph…@gmail.com)|
|Date:||Fri, 27 Mar 2009|
How come certain broad keywords have zero (or almost zero) adverts on
them? (Even though in some cases there seems to be a large number of
searches being done on them!)
For example if I search for "sun" on google.co.uk, there are *NO*
Adwords ads visible on the right hand side of results.
And yet if I put "sun" into the Adwords "Keywords Tool", and ask for
match type "Exact" it tells me that for "[fun]" there were the
- Advertiser Competition is "1" (i.e. the maximum)
- Approx Search Volume: February is "673,000"
- Approx Avg Search Volume is "368,000"
(i.e. over a third of a million searches for "fun" being done each
If there really are over 300,000 searches being done for that exact
search word, and there is no competing adverts, then I am tempted to
buy traffic at say an extremely low max cost per click (1p per
Another example might be "fun"
(60,500 searches in Feb)
But when I searched on google.co.uk, the were initially zero ads. And
even on repeat searches, there were no more than 3 cometing
What am I missing?