Google Adwords - how come *nobody* appears to be bidding for certain popular searches?

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Subject: Google Adwords - how come *nobody* appears to be bidding for certain popular searches?
Posted by:  ship (shiph…@gmail.com)
Date: Fri, 27 Mar 2009

Hi

How come certain broad keywords have zero (or almost zero) adverts on
them? (Even though in some cases there seems to be a large number of
searches being done on them!)

For example if I search for "sun" on google.co.uk,  there are *NO*
Adwords ads visible on the right hand side of results.

And yet if I put "sun" into the Adwords "Keywords Tool", and ask for
match type "Exact" it tells me that for "[fun]" there were the
following:
  - Advertiser Competition is "1" (i.e. the maximum)
  - Approx Search Volume: February is "673,000"
  - Approx Avg Search Volume is "368,000"
(i.e. over a third of a million searches for "fun" being done each
month !)

If there really are over 300,000 searches being done for that exact
search word, and there is no competing adverts, then I am tempted to
buy traffic at say an extremely low max cost per click (1p per
click??)

Another example might be "fun"
(60,500  searches in Feb)
But when I searched on google.co.uk, the were initially zero ads. And
even on repeat searches, there were no more than 3 cometing
searches...

What am I missing?

Ship
Shiperton Henethe

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